American Apparel Inc. is an online-only retailer and former brick-and-mortar clothing company based in Los Angeles, California. Founded by Canadian businessman Dov Charney in 1989, the company was vertically integrated and became one of the largest apparel manufacturers and marketers in North America. The American Apparel logo uses a clean sans serif typeface. The American Apparel logo font is Helvetica Neue Bold, a modern and highly legible typeface known for its neutral and minimalist design. This American Apparel logo font supports the brand’s simple and contemporary visual identity in the fashion industry.