Supreme is an American skateboarding shop and clothing brand established in New York City in April 1994. The brand caters to skateboarding, hip hop, and youth culture in general. Supreme produces clothing, accessories, and skateboards. The Supreme logo is one of the most recognizable logos in streetwear. The Supreme logo font is Futura Heavy Oblique, a bold italic sans serif typeface displayed in white inside the brand’s famous red box logo. This distinctive logo font gives Supreme its strong visual identity and has become closely associated with skate culture and modern street fashion.